Project: Northern Illinois University 

For this project we were tasked with making a series of three brochures for a museum. We were able to choose any museum we wanted, from any state or any country, and make brochures on any three topics that would make sense to that particular museum. I wanted to do something that was fun and engaging so I was specifically looking at children’s museums. Upon researching, I decided on the Children’s Museum at the Denver Marsico Campus.

I chose this museum because it truly looked like a really fun museum and they had a really fun brand. This museum looks super colorful and engaging for all ages. It appears to have a good mix of fun and education and I really liked their look and feel, not just of the museum itself, but within their brand and their website. 

Brochure Series 

For these brochures I took an existing pattern from the museum’s website (I did not create the original pattern), and recreated it and took it apart. Within the pattern I found imagery that matched three of the museum’s exhibit categories and this is how I broke apart the original pattern. This is what the brochures look like when they are all together.

There’s one the focuses more on water, chemicals, and energy. There’s one that focuses on nature, wilderness, and being outdoors. And the last one focuses on building, art, creating, and cooking. Each of the three brochures features three exhibits within that category on the inside and on the outside contain relating, interesting facts for children to read and learn. 

Brochure Design Close-Ups

As you can see the brochures fold accordion style and are very small, compact, and practical. I chose this size because I wanted them to be easy for children and adults to be able to carry around the museum or to easily fit in a pocket or purse while exploring and having fun. Having such a long brochure and folding it accordion style makes it more fun and vissually appealing for children to look at and handle.

The pop-outs add another element of engagement for children because it allows them to be able to actually pop the letters out themselves. Once popped out they create very interesting shapes and shadows on top of the shape of the actual brochure itself. Since the insides of the brochures contain more of the exhibit information that is essentially more for the adults, the inner pop-out words have to do more with learning and the ones on the back where all the fun facts are, are the more fun words. 

Below is a gallery of all three brochure covers and what they look like unfolded. As you can see, they all have a decent amount of text but it is very well broken up by coordinating colorful graphic elements, negative space, and pop-out boxes containing letters.